Netcom
Netcom OOH — Tomás Rodríguez, Chief Strategy Officer
Helping global brands plan and execute impactful out-of-home campaigns across 15+ cities worldwide. With more than 28 years of experience in outdoor advertising, Netcom OOH is the strategic partner of choice for brands seeking exclusive locations, competitive rates and seamlessly unified campaigns across international markets.
Your message will be sent to the thenetworkone team who will introduce you to Tomás Rodríguez directly.
Tomás Rodríguez
Chief Strategy Officer, Netcom OOH
Service Offering
"We are natives of outdoor advertising — we shaped and re-shaped it over 28 years to become what we are today. We can put your brand in front of millions of consumers and take it to the world. Be open. Be smart. Get out there."
Global OOH Strategy & Media Planning
End-to-end management of international OOH campaigns — from strategic planning and market research through to media buying and execution. Unified strategies across all markets, with access to exclusive locations, bonifications and competitive rates through Netcom's global buying power.
Digital OOH & Programmatic DOOH
Access to the fastest-growing segment of OOH — from mega digital screens and dynamic DOOH inventory to fully programmatic buying with real-time bidding. Delivering contextually relevant, personalised messages using external triggers and audience data across digital out-of-home networks worldwide.
Mobile Geofencing & Retargeting
Combining OOH with mobile to create powerful audience journeys — targeting consumers at events, retargeting users exposed to outdoor placements, and driving them in-store. Location-based intelligence that turns outdoor impressions into measurable consumer actions.
Experiential Marketing, BTL & Innovation
From concept to execution — immersive brand activations, events, pop-ups, stands and experiential OOH. Includes an in-house mural printing robot capable of large-scale brand messages in hours, AI-powered WhatsApp promotion campaigns and cutting-edge experiential technology applications.
About Tomás Rodríguez
Tomas Rodriguez is Chief Strategy Officer at Netcom OOH, a full-service out-of-home advertising specialist headquartered in Montevideo, Uruguay, with offices and operations across more than 15 cities worldwide. He brings a deep background spanning OOH strategy, digital media, data science and emerging technology — including blockchain and AdTech — to his role shaping Netcom's strategic direction.
With more than 28 years of experience in the outdoor advertising industry, Netcom OOH works with some of the world's most important institutions and brands, delivering global campaign management from start to finish. The company's strength lies in combining traditional OOH expertise with cutting-edge technology — including programmatic DOOH, geofencing, data science and SmartTech — to make outdoor advertising more adaptable, creative and measurable than ever before.
Netcom's media offer spans the full consumer journey: traditional OOH formats, transit and street furniture, controlled-environment placements in airports, malls and stadiums, digital screens and programmatic DOOH, mobile retargeting and full experiential marketing. Local billing and global billing options ensure seamless execution across international campaigns.
Connect with Netcom OOH
Contact the thenetworkone team and we'll introduce you to Tomás Rodríguez and Netcom OOH directly.
