thenetworkone is proud to partner with LIONS Learning to offer three of their six world-class courses.
Cannes Lions are proud to be partnering with Thenetworkone to bring our world-renowned courses to TNO’s expert independent agency network. Thenetworkone is now offering our members the chance to join the Creative MBA – and benefit from exclusive TNO pricing.
LIONS Creative MBA (cMBA) On-demand
Learn how to generate Lion-winning ideas with real-world impact, evaluate your own work through the eyes of the world’s best creative minds – and make work that drives results.
What is the LIONS cMBA?
cMBA stands for Creative MBA.
This is a 10 module digital course from LIONS, the organisers of the Cannes Lions International Festival of Creativity.
The LIONS cMBA helps creatives and marketing professionals understand the tools, techniques and insights needed to deliver their most impactful work and become creative leaders in their own right.
Why invest in creativity?
The business case for creativity is proven. From our research, we know that brands that predict higher growth for 2024 are 6x more likely to prioritise creativity, and more likely to invest in brand building.
Leaders who believe in creativity have an impact on their company’s KPIs:
• 67% above-average organic revenue growth
• 70% above-average total return to shareholders
• 74% above-average net enterprise value
Sources: State of Creativity 2024, LIONS Advisory, Forrester, McKinsey and Deloitte
Who is this course for?
For creatives
• Gain knowledge on how to evaluate creative ideas, learning directly from leaders who have awarded the industry’s best at Cannes Lions.
• Learn tools, techniques and ideas to inspire your creativity and ensure it’s effective.
• Understand how to become a true creative leader and help your teams push the boundaries of their work on every single brief.
• Create the most important brief of your career – the ‘ME Brief’. Helping you structure your career goals and use the course’s content to meet them.
For marketers
• Learn tools and frameworks to recognise game-changing creative ideas and establish a common language with your creative agencies and partners.
• Understand the conditions for creative success and learn how to build a culture of creativity in your team with the right processes and structures.
• Gain insight on how to use creativity to drive impact in your marketing programmes and prove the value of creative marketing in the boardroom.
• Create the most important brief of your career – ‘the ME Brief’. Helping you structure your career goals and use the course’s content to meet them.
Why learn with LIONS?
We’ve been supporting the next generation of talent by running Academies and learning programmes at Cannes Lions for nearly 20 years. During that time, our Academies have provided emerging talent with the creative expertise, confidence and skills needed to elevate their work.
2000+ Graduates have passed through the Cannes Lions School Campus doors since 2003
74% of Graduates went on to secure a promoted role
How the course is delivered
On-demand
A modular digital learning course and self-paced programme.
Spanning 10 modules, including an onboarding week to start and a reading week in the middle.
In each module, there are typically:
• Up to 6 hours of insights, expertise and examples of award-winning creativity from the brands and creatives who made it.
• A bespoke reel of edited stage presentations and winning work, pulled from over 2400 Talks and 250,000 creative case studies. Bringing to life the topics you’ll learn about in every module.
• Meeting time with your Anchor, a person you’ll identify as the key part of your support system throughout the course.
• The ‘You’re on the Jury’ experience. Hear from Jury Presidents as they reveal the decisions and debates they had about the work they awarded.
Don’t take it from us. Take it from our graduates.
Camila Oliveira, Social Media & Community Manager, Metacore Games “I highly recommend the LIONS cMBA to anyone looking to move beyond merely ‘thinking outside the box’ and find ways to smash the box and turn it into something entirely new. It was a transformative experience that has enhanced the way I think and work.”
Kevin Reis, Creative Manager, Lonsdale Saatchi & Saatchi Advertising Limited “The LIONS cMBA was an experience that any individual who is interested in upping their game creatively should invest in.”
Serena Abi Aad, Freelance Creative Director and Film Director “The LIONS cMBA was like a creative bootcamp for my brain. It wasn’t just about learning; it was about unlearning, questioning, and reshaping the way I approach creativity, strategy, brand storytelling and impact.”
Pricing
This course is on demand. Seats start at €750 / £650 GBP / US$899. Get in touch with our team to discuss pricing plans or group pricing and discounts.
Why choose the LIONS cMBA?
Certified by LIONS: LIONS’ reputation as the benchmark setter for creative excellence is recognised around the world. By completing the LIONS cMBA with us, you’ll have a badge of honour that indicates you’ve learnt with the very best – and that you can apply those learnings to your own work.
Learning principles: The LIONS cMBA learning approach and methodology are based on principles that make learning stick – and applicable in daily practice. Professional learning happens best when lessons can be used directly, and the programme is designed to run parallel to your work life.
