- Where: Online
- Frequency: Series
- Duration: 90 mins – 2 hours
- Type of participants: Single agency or single agency plus clients
- Experience level of participants: All experience levels welcome
- No. of participants: 15
- Price: USD$ 1,800
what you will learn
Participants will learn how to: Take more control and frame an interview; how to better collaborate with PR reams to plan/conduct interviews; improve “presence” for interviews in virtual, social and broadcast settings; understand the importance of message consistency.
develop effective key messages and stories; learn and practice the “bridging” technique on challenging questions; identify information that does not have to be shared in a media interview; avoid reporter traps and stay on message; know how to stay within one’s area of expertise; tailor the interview for the audience and adjust the style and content; apply these skills to presentations, speeches, and other communications settings.
The program content consists of interactive lecture, powerpoint teaching slides, video examples, On Camera practice and playback.
who should attend
Andrew Gilman
Andrew Gilman, President and CEO of CommCore Consulting Group, has been a communications strategist, crisis counselor and keynote speaker for more than thirty years. Co-author of the best-selling book Get To The Point, he has been interviewed on crisis-related issues by The Wall Street Journal, New York Times, Washington Post, FOX News, and CNN. Most recently the New York Times profiled CommCore’s PressureTest™ Crisis Simulation.
testimonials
The consultants did a great job preparing speakers for our media training program.
The Media course is the best instruction I have ever participated in.
Not only did the consultants know their craft, they also knew a good deal about our issues and challenges.
It’s best when media training is delivered by former journalists who know how to coach.
other programmes offered by this provider
please note
For any programs delivered in person, the provider’s travel and other ‘out of pocket’ costs will be additional to the program fee and will be advised by the program provider in advance, depending on time and distances involved. This will not apply to online programs.
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