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SUMMARY:Innovation in Pitching: the real cost\, avoiding cost and qualifying the cost
DESCRIPTION:Following the recent article in Campaign about the current cost and complexities of pitching – our expert panel take a fast-paced deep dive into the real cost of pitching and have an honest discussion about some of the most asked questions this year: \nThe current pitching climate – how are agencies handling pitches in the latter half of 2024? \nWhat are the real costs and how to avoid them \nHow can you further innovate in your pitching processes? \nHow do you tap into international opportunities? \nWhat is the best pitch hygiene – how can you qualify a good lead from a bad one? \nHow do you reframe a pitch or disrupt the normal process \nHow to leverage thenetworkone community to support your new opportunities when times are hard \nThis event is starts at 13:00 BST \nExpert Speakers: \n \nJason Foo\, BBD Perfect Storm: Jason\, founder and CEO of BBD Perfect Storm\, a brand and cultural transformation company.  Its clients include the likes of Etihad Airways\, Unilever\, Investec Bank and PepsiCo. Perfect Storm is a certified B-Corp and founding member of the UN UnStereotype Alliance. Jason also serves on the Marketing Society’s Global Board as its Treasurer.  He is also an advisory board member to the UK’s Alliance of Independent Agencies. \n \nTom Trevelyan\, Neverland Creative: Tom is the UK’s leading creative agency marketer and one of industries top new business leaders. With over 14 years of experience in the advertising\, Tom has a proven track record of delivering impactful and award-winning creative for a diverse range of clients\, and is now uses that experience to drive Neverland’s growth as a business and brand. \n \nEllie Olliff\, BBH London: Ellie is a dynamic New Business and Marketing leader at top Creative Agency BBH London. With 15 years experience\, Ellie is an expert in the new business field\, with a strong creative flair and an impressive new business record. Having started her career in media at Independent agency the7stars\, she has a wealth of experience on each side of the industry. She is also a member of the IPA’s New Business Group\, helping to shape the industry agenda. \n \nOli Richards\, The Beyond Collective: \nOli is responsible for growth and reputation at the Beyond Collective\, overseeing best-in-class agencies including Above+Beyond (creative)\, Yonder (media)\, Frontier (brand strategy) and Collective Studios (production).  Prior to this\, he spent over 15 years working with some of the world’s top brands and agencies\, to pitch and create campaigns in Sports\, Entertainment and Culture for agencies including Engine\, Dentsu and mcgarrybowen. \nRegister for the webinar here \n  \n 
URL:https://www.thenetworkone.com/attend/innovation-in-pitching-the-real-cost-avoiding-cost-and-qualifying-the-cost-2/
LOCATION:Online
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