Innovation in Pitching: the real cost, avoiding cost and qualifying the cost

Following the recent article in Campaign about the current cost and complexities of pitching – our expert panel take a fast-paced deep dive into the real cost of pitching and have an honest discussion about some of the most asked questions this year:

The current pitching climate – how are agencies handling pitches in the latter half of 2024?

What are the real costs and how to avoid them

How can you further innovate in your pitching processes?

How do you tap into international opportunities?

What is the best pitch hygiene – how can you qualify a good lead from a bad one?

How do you reframe a pitch or disrupt the normal process

How to leverage thenetworkone community to support your new opportunities when times are hard

This event is starts at 13:00 BST

Expert Speakers:

Jason Foo, BBD Perfect Storm: Jason, founder and CEO of BBD Perfect Storm, a brand and cultural transformation company.  Its clients include the likes of Etihad Airways, Unilever, Investec Bank and PepsiCo. Perfect Storm is a certified B-Corp and founding member of the UN UnStereotype Alliance. Jason also serves on the Marketing Society’s Global Board as its Treasurer.  He is also an advisory board member to the UK’s Alliance of Independent Agencies.

Tom Trevelyan, Neverland Creative: Tom is the UK’s leading creative agency marketer and one of industries top new business leaders. With over 14 years of experience in the advertising, Tom has a proven track record of delivering impactful and award-winning creative for a diverse range of clients, and is now uses that experience to drive Neverland’s growth as a business and brand.

Ellie Olliff, BBH London: Ellie is a dynamic New Business and Marketing leader at top Creative Agency BBH London. With 15 years experience, Ellie is an expert in the new business field, with a strong creative flair and an impressive new business record. Having started her career in media at Independent agency the7stars, she has a wealth of experience on each side of the industry. She is also a member of the IPA’s New Business Group, helping to shape the industry agenda.

Oli Richards, The Beyond Collective:

Oli is responsible for growth and reputation at the Beyond Collective, overseeing best-in-class agencies including Above+Beyond (creative), Yonder (media), Frontier (brand strategy) and Collective Studios (production).  Prior to this, he spent over 15 years working with some of the world’s top brands and agencies, to pitch and create campaigns in Sports, Entertainment and Culture for agencies including Engine, Dentsu and mcgarrybowen.

Register for the webinar here