Marsha Lindsay
CEO & Founder, Lindsay Foresight & Stratagem
One of the world's leading authorities on competitive advantage — delivering studies, presentations, workshops and playbooks that help C-suites, boards and marketers prepare for emerging marketplace dynamics and build pre-emptive competitive advantage. Continuing the Brandworks University thought-leadership legacy from Madison, Wisconsin.
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Marsha Lindsay
CEO & Founder, Lindsay Foresight & Stratagem
Service Offering
"Most leaders are inadvertently risking their organisation's future. They're not fully understanding emerging marketplace dynamics, their past advantages are dissipating, and they're missing the foresight critical to capturing future advantage before competitors do. The time to tackle future advantage is now."
Strategic Foresight & Competitive Advantage Studies
In-depth research and analysis revealing emerging marketplace dynamics and disruption before it arrives — helping C-suites and boards understand where their past advantages are dissipating and where new sources of advantage are emerging, often unrecognised or underutilised.
Strategic Playbooks
Easy-to-understand strategic playbooks built with executive teams, with competitive advantage built right into them — replacing cumbersome strategic planning models designed for a slower-moving era, and aligning leadership around a clear plan for the future.
Speeches, Workshops & Executive Advisory
Keynote speeches, executive workshops and one-to-one advisory for CEOs, CMOs and board directors — drawing on decades of experience advising Fortune 100 companies, multinationals, hedge funds, VC-backed start-ups, ad agencies and trade associations on how to win in a volatile marketplace.
Brandworks University Thought Leadership
Continuing the Brandworks University legacy of original research and thought leadership — including the 4As-commissioned global study on the future of commerce, culture and consumption, published as "The Growth Playbook for the Quantum Age of Marketing", plus white papers on disruptive innovation, data-driven decision-making and digital consumer psychology.
About Marsha Lindsay
Marsha Lindsay is CEO and Founder of Lindsay Foresight & Stratagem, a strategic foresight consultancy headquartered in Madison, Wisconsin. She is one of the few strategists with deep experience across business, marketing, brand and governance — a breadth that shapes how the firm understands what true insight and foresight require.
Marsha's path began in graduate school at the University of Wisconsin–Madison, researching the psychology, sociology and behavioural economics behind human decision-making. She left her PhD just short of completion to start her own business at 25 — and immediately began changing the fortunes of those who hired her, including helping a then-unknown gubernatorial candidate win his race.
Today, CEOs, CMOs and board directors from the Fortune 100 and beyond seek Marsha's insights, alongside hedge funds, VC-backed start-ups, ad agencies and trade associations. She has advised global think tanks including Zurich's Gottlieb Duttweiler Institute and Monitor Deloitte at UC Berkeley, and has taught in executive and MBA programmes at Columbia University, Communication University of China, and the University of Wisconsin–Madison, where she developed and taught the MBA course on brand strategy and management. Her work has been featured in Forbes, The New York Times, NPR and Investor's Business Daily.
Connect with Marsha Lindsay
Contact the thenetworkone team and we'll introduce you to Marsha Lindsay and Lindsay Foresight & Stratagem directly.
