Andreas Moellmann
Founder, Future Inc
Helping agencies move "upstream" from time-based execution to higher-value creative consulting — and helping CMOs and their marketing departments shift from being seen as a cost to being valued as a profitable investment. Drawing on 30 years across network and digital agencies in Berlin, London, Amsterdam, Hong Kong, Shanghai and Tokyo, Andreas works closely with MDs, CEOs and CMOs to build future-ready foundations.
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Service Offering
"We help CMOs and their marketing departments move from being judged as a cost to being valued as a profitable investment. For agencies, the path forward is going upstream — into higher-value creative consulting — before gen AI makes price-based competition a race to the bottom."
Brand & Marketing Strategy
Sharpening positioning and developing brand and marketing strategies that connect creative thinking with business outcomes — drawing on 30 years of experience across network agencies including Publicis, BBDO, DDB and Saatchi & Saatchi, working with brands such as Mercedes, Philips, Canon and Deutsche Telekom.
Go-To-Market & Effectiveness Optimisation
Helping organisations build go-to-market approaches and measurement systems that prove marketing's value contribution to the business — drawing on Andreas's experience as a judge for Effie effectiveness competitions across APAC and globally.
Agency Business Model Transformation
Helping agencies navigate the post-gen AI shift — moving "upstream" from time-based execution to higher-value creative consulting models, so they're not competing on cost alone as routine work moves in-house.
Workshops, Process & Staff Training
Hands-on workshops, process design and staff training that build internal capability — Andreas works as part of the team, not just an advisor, helping organisations turn change into progress with clear direction and purpose.
About Andreas Moellmann
Andreas Moellmann is the founder of Future Inc, a brand and marketing strategy consultancy based in Tokyo. With over 30 years of experience in transformative roles — from strategic planner to Chief Experience Officer — at network agencies including Publicis, BBDO, DDB and Saatchi & Saatchi, and digital agencies SapientNitro and Isobar, Andreas has worked across Berlin, London, Amsterdam, Hong Kong, Shanghai and Tokyo.
His focus lies in connecting brand and marketing thinking with digital understanding to help brands and businesses succeed — combining creativity, technology and scientific inquiry. His work has been recognised at global, European and local effectiveness awards as well as Cannes Lions, and he serves as a judge for Effie competitions across APAC and globally, including the AME Awards Grand Jury.
Andreas works closely with MDs, CEOs and CMOs to solve problems, develop innovative solutions and turn change into progress with clear direction and purpose — from brand and marketing strategies, go-to-market approaches and measurement systems to workshops, process design and staff training. He has also written extensively for Campaign Asia on how agencies can move "upstream" into higher-value creative consulting in the post-gen AI era.
Connect with Andreas Moellmann
Contact the thenetworkone team and we'll introduce you to Andreas Moellmann and Future Inc directly.
