Carol Chan
Founder & Managing Director, Comms8
A marketing visionary from Hong Kong renowned for connecting brands and consumers across Asia and the world. Carol leads Comms8, an award-winning cross-border marketing agency that helps international brands enter Asian markets — and Chinese brands expand into the West — through integrated, data-driven marketing built on cultural fluency.
Your message will be sent to the thenetworkone team who will introduce you to Carol Chan directly.
Carol Chan
Founder & Managing Director, Comms8
Service Offering
"We believe there is no market too difficult to enter. My role involves bridging cultural gaps to create marketing strategies that resonate across borders — aligning a brand's vision with the market's pulse to drive growth in new and often daunting territories."
Cross-Border Market Entry
Helping international brands enter Asian markets — and Asian brands expand into Europe and the West — through integrated marketing strategies that overcome cultural and linguistic barriers, with deep expertise in Greater China, Hong Kong and Southeast Asia.
Data-Driven Integrated Marketing
Combining data, agility and creativity to build meaningful brand-consumer relationships — including digital strategy, Baidu SEO, content localisation and live commerce strategy for brands targeting Chinese consumers.
Influencer Marketing & InfluenConnect
Access to InfluenConnect, Carol's SaaS portal for searching and connecting with influencers across 12 social media platforms spanning East and West — bringing transparency and efficiency to influencer marketing for brands entering new markets.
Social Purpose & Brand Strategy
An award-winning approach to purpose-led marketing — recognised at Cannes Lions, The Drum's Social Purpose Award and the UK Agency Awards — helping brands build long-term, culturally resonant strategies for local and global growth.
About Carol Chan
Carol Chan is the Founder and Managing Director of Comms8, an award-winning cross-border marketing agency known for bridging global brands with Asian and Chinese audiences. Originally from Hong Kong, Carol is a creative and analytically minded media and advertising strategist with experience at leading agencies in London and China, including MediaCom, ZenithOptimedia and PHD Media, where she worked with brands such as Coca-Cola, Ralph Lauren, Puma and Emirates.
Founded on the belief that no market is too difficult to enter, Comms8 has partnered with clients including UNDP, Schneider Electric, Hoyoverse, Estee Lauder, This Works, Nestle, Montblanc and Air China — using data-driven strategies to build meaningful brand-consumer relationships across borders. The agency is a finalist of Cannes Lions 2024, the UK Agency Award 2022 and The Drum's Social Purpose Award 2022, and a winner of the Digital Impact Award 2021 and The Drum's Digital Award 2020.
Beyond Comms8, Carol founded InfluenConnect, a SaaS search engine for influencer marketing across 12 social platforms spanning East and West, and chairs the Institute of Chinese Marketing Practitioners (IOCMP), promoting marketing standards among Chinese practitioners in Europe. She is a member of WACL (Women in Advertising and Communications Leadership), a Global Alumni Ambassador for CUHK Business School, and has been recognised as Campaign's Female Visionary Leader.
Connect with Carol Chan
Contact the thenetworkone team and we'll introduce you to Carol Chan and Comms8 directly.
