DAIVID
DAIVID — Ian Forrester, CEO & Founder
A global creative effectiveness platform powering the ad ecosystem with #CreativeData — using AI trained on tens of millions of human responses to predict the attention, emotions, memory and brand impact of ads, without the need for audience panels. Trusted by GroupM and WPP to benchmark and optimise creative effectiveness at scale.
Your message will be sent to the thenetworkone team who will introduce you to Ian Forrester directly.
Ian Forrester
CEO & Founder, DAIVID
Service Offering
"With so much creative being produced these days, it's easy to understand why brands and agencies feel a bit lost in the ad avalanche. They want to test and improve the effectiveness of their creative, but struggle to deal with the sheer volume — leading to inconsistent results and a poor return on investment."
Predictive Ad Testing
AI-powered, self-serve ad testing that predicts attention, emotional impact, memory and brand recall within minutes — trained on tens of millions of human responses to advertising, removing the need for slow and costly audience panels.
Second-by-Second Emotional Analysis
Detailed second-by-second breakdowns of the emotions specific moments in a video or image are likely to generate among target audiences — giving creative teams precise, actionable insight into exactly what's working and what isn't.
Competitive Benchmarking & Creative Data API
Instantly benchmark ad effectiveness against competitors with an Overall Effectiveness score based on predicted attention, positive emotional intensity and brand recall — and unlock the emotional and business impact of campaigns even behind walled gardens via DAIVID's Creative Data API.
GenAI Creative Optimisation
Integrated with GenAI ad creation platforms to measure and optimise AI-generated campaigns at scale — helping advertisers minimise wasted spend and drive stronger engagement, with creatives that score highly delivering measurable uplifts in attention, brand recall and purchase intent.
About DAIVID
DAIVID is a global AI company powering the ad ecosystem with #CreativeData — the untapped signal of ad effectiveness — at unprecedented scale and depth. Founded by Ian Forrester, CEO, who has worked in the industry for over two decades leading research teams at Sony Pictures, Unruly and Whalar, DAIVID was built to redefine how brands and agencies test and understand the impact of their creative.
DAIVID's emotional AI technology was originally built using consumer surveys, facial coding and eye tracking to measure audience panels' responses to ad campaigns over six years — data that now trains a predictive algorithm capable of forecasting the emotional and business impact of a video or image within minutes, without the need for human panels at all.
In an analysis of over 3,000 videos, GroupM proved that DAIVID's emotional data can be a strong predictor of actual media performance — leading to its integration into GroupM's Creative Analytics product suite. DAIVID has also partnered with WPP and AdGreetz, with creatives scoring highly on DAIVID's platform shown to deliver a 36% increase in attention, a 41% boost in brand recall, and a 32% uplift in purchase intent compared to lower-scoring creatives.
Connect with DAIVID
Contact the thenetworkone team and we'll introduce you to Ian Forrester and DAIVID directly.
