Keenfolks
CEO & Co-Founder, Miguel Machado
Helping Fortune 500 brands build AI-native marketing systems that connect strategy, data, creative and performance — moving beyond fragmented agency models toward intelligent infrastructure that learns and compounds value over time.
Your message will be sent to the thenetworkone team who will introduce you to Miguel Machado directly.
Miguel Machado
CEO & Co-Founder, The Keenfolks
Service Offering
"The industry is looking for a new model, but for us this is not a future idea — it is an operating reality. KEENFOLKS X_ is how we scale an AI-native way of working that enterprise brands already trust: connecting intelligence, platforms, workflows, and experiences into systems that perform, learn, and compound value over time."
AI Marketing Transformation
Designing and deploying AI-native operating models that integrate strategy, creative and performance marketing for enterprise brands — replacing fragmented agency structures with intelligent, connected systems built for scale.
K OS_ — Proprietary Marketing Operating System
Keenfolks' patented Integrative AI® platform connects intelligence, data, automation and execution into reusable marketing systems — enabling brands to move beyond one-off campaigns and build compounding growth infrastructure.
Data, Marketing & Technology Integration
Bridging AI solutions with existing business processes, data environments and tech stacks — enabling major global brands to improve consumer engagement, operational efficiency and sales performance across 40+ markets.
AI Personalisation & Consumer Engagement
Building AI-driven personalisation engines that analyse behaviour at scale and deliver relevant experiences at key decision points — as demonstrated by Diageo's platform serving 51 million consumers with engagement rates 4× the industry benchmark.
About Miguel Machado
Miguel Machado is CEO and co-founder of The Keenfolks, a global AI marketing transformation agency founded in 2018 and headquartered across London and Barcelona. Operating in 40+ markets, Keenfolks integrates data, marketing and technology for Fortune 500 clients including Coca-Cola, Nestlé, Danone, Diageo, Mars and Reckitt.
Miguel is also co-founder of Og.ai, and the architect behind Keenfolks' patented Integrative AI® methodology — a framework that connects AI solutions with business processes, proprietary data sets and existing tech stacks to drive measurable growth. In 2026, he launched KEENFOLKS X_, a global AI-native marketing network designed to help enterprise organisations replace fragmented agency models with intelligent, scalable marketing systems.
A keynote speaker and serial entrepreneur with a background in corporate CPG marketing, Miguel brings a rare combination of business strategy, technology fluency and marketing execution — helping global brands build the infrastructure behind modern, AI-driven growth.
Connect with Miguel Machado
Contact the thenetworkone team and we'll introduce you to Miguel Machado and The Keenfolks directly.
