Camilla Honey
Founder, JFDI
Helping agencies fill pipelines, win pitches and grow existing client business through hands-on consultancy, training and coaching. Having worked with over 2,000 agencies of every size and discipline globally, Camilla is one of the best-known figures in UK agency new business — known for an honest, energising approach that gets agencies match-fit to win.
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Camilla Honey
Founder, JFDI
Service Offering
"New business is tough, and getting tougher. We bring honest, invaluable insight and a whole new energy to the way agencies approach growth — working through what's worked, what hasn't, and what to do differently to get to the next level. Gloves on or off, we're not accustomed to losing."
Filling Pipelines
Building a robust, sustainable pipeline of qualified opportunities — covering prospecting strategy, target identification, outreach and lead generation programmes tailored to each agency's positioning, sector focus and growth ambitions.
Winning Pitches
Pitch leadership, presentation training and pitch performance coaching that turns good ideas into winning ones — including the Pitch Leadership and Pitch Presentation programmes that have helped agency teams sharpen their delivery and conversion rates under real pressure.
Growing Existing Client Business
Through the Client Growth Academy and bespoke growth skills sessions, agency teams learn how to identify and convert organic growth opportunities within current accounts — strengthening client relationships while increasing account value and retention.
Building New Business Machines
Hands-on, embedded support to build repeatable, scalable new business processes — from consultative selling and negotiation training to 1:1 coaching, helping agency leaders and new business teams build the systems that keep growth consistent long after the engagement ends.
About Camilla Honey
Camilla Honey is the founder of JFDI, a specialist agency new business consultancy she launched in 2004. Over more than two decades, JFDI has worked with over 2,000 agencies — both large and small, and across every marketing discipline — all sharing one thing in common: the ambition to grow.
Camilla is one of the best-known figures in UK agency business development, recognised for an honest, no-nonsense approach that helps agencies confront what's really holding their growth back. She has won Best Female Marketer (Independent Consultant) at the Women in Marketing Awards and Best Independent Consultant at the UK Agency Awards.
JFDI's offer spans consultancy, training and coaching — including the jfdi/Opinium New Business Barometer, pitch leadership and presentation training, consultative selling and negotiation academies, and the Client Growth Academy. The team works directly with agency leaders, new business directors and account teams to fill pipelines, win pitches and grow client relationships.
Connect with Camilla Honey
Contact the thenetworkone team and we'll introduce you to Camilla Honey and JFDI directly.
