Trends predictions by 23 agencies from thenetworkone, the world’s leading independent agency network, were compiled into a 90+ pages report to help social media marketers globally.
Social media marketing is entering a bold new era in 2025, according to the latest trends report. As platforms evolve and user behaviors shift, one thing is clear: social media is no longer just where we scroll; it’s where we live. This year’s report dives into eight transformative trends shaping the future, from the rise of social search and zero-click content to the growing dominance of entertainment, escapism, and AI-driven creators redefining the landscape.
“Social media has become the ultimate Swiss Army knife of modern existence,” says Jari Lähdevuori, one of the report’s analysts and Creative Director of Kurio. “The pace of change is dizzying. What was a shiny new tool last year has become an essential must-have for everyone. The question isn’t whether to keep up, but how to jump on this speeding train without missing a beat.”
These and other groundbreaking trends are explored in a new whitepaper by the world’s leading independent agency network thenetworkone, and Kurio, an award-winning social media agency.
The insights were gathered by interviewing 29 social media marketing experts from 23 award-winning independent agencies. The participants represent a broad range of countries, including China, the USA, India, Indonesia, Germany, Chile, the UK, UAE, Lithuania, and many more. Coming from not only different countries, but also different types of agencies, their answers offer a 360 view of social media marketing for the upcoming year.
Download the report here: hi-res pdf
We would like to thank all the experts who gave their time and shared their insights (in an alphabetical order): Sylwia Rytel, Head of Social Media & Influencers, 180heartbeats + JUNG v MATT (PL), Helen Hoye, Associate Director of Engagement, Abelson Taylor Group (USA), Raven Baker, Social & Community Lead; Serenity Griffin, Community Manager, Adolescent Content (USA), Óscar Peña de San Antonio, Chief Innovation & Digital Solutions, Atrevia (ES), Jinah Ha, Campaign Director, Brand New Agency (KR), Alexander Morad, CEO, Bright Mind (SE), Karan Dang, CEO & Founder, DANG (US), Jordan Alperin, Creative Strategist, Day One Agency (USA), Ricardo Álvarez, Director Planning Social Media; Sebastiàn Berríos, Social Media Manager; Pancho González, Co-founder & Chief Creative Officer, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Victoria Jenkins, Associate Director of Social, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Sagar Rege, Partner & Director, Liwa (UAE), Saurabhi De, Director, Consumer & International Marketing; Dhruv Gair, Grp. Account Director, Digital Marketing, Medulla (IN), Cristina Benedini, Analytics Director; Marta Monteleone, Head of Digital Content; Diego; Puzzangara, Influencer Marketing Account Supervisor; Francesco Incerpi, New Business & Sport Specialist, NextDifferent (IT), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Sam Gormley, Founder & Global CEO, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Strategy / Lead Digital, PIABO Communications (DE), Mike Sharman, Chief Creative Officer, Retroviral (RSA), Viren Sean Noronha, Co-founder, The New Thing (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Kerstin Allin, Lead Owned, Thinkerbell (AU), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Hope you all enjoy the report and find it as valuable as we did compiling it.
FOR MORE INFORMATION:
Jari Lähdevuori
Creative Director & Partner
Kurio // The Social Media Age(ncy)
jari [at] kurio.fi
+358 (0)50 530 6630
Julian Boulding
President
thenetworkone
Julian.Boulding [at] thenetworkone.com
+44 (0)778 892 22 99